FINC - From Brand Expression to Product Experience
Overview
Take and track notes directly inside outlook
Finc is a smart note-taking add-in for Outlook that simplifies the way users capture, organize, and retrieve contextual information linked to emails and contacts. Built to reduce workflow interruptions, Finc enables seamless note creation directly within Outlook — supporting productivity, collaboration, and information retention.
Challenges
Solving Email Management with Simplicity and Context
Purpose and Direction
Finc improves note-taking in Outlook, focusing on simplicity for user adoption.
Our aim was to design a seamless note-taking experience that lives inside your inbox—no switching tabs, no added friction. By grounding the interface in familiarity and context, we wanted users to easily capture and revisit insights without breaking their workflow.
Branding
Laying the Visual Foundation for Finc
A Logo That Reflects Flow and Focus
We designed the Finc logo to reflect clarity in motion—simple, purposeful, and memorable. It sets the tone for a tool that’s always in sync with your thoughts.
UI Design
Bringing Ideas to Interface
With the foundation in place, we moved to high-fidelity design—bringing color, layout, and interaction together into a cohesive system that complements Outlook's interface while staying true to the Finc brand.
Integrating Notes Seamlessly Into Outlook’s Workflow
Creating and attaching Record
With Finc, capture key details and link them to specific contacts or emails.
Deleting Record
Finc allows you to easily add, delete, and manage notes while keeping everything organized and trackable.
Marketing Touchpoint
Landing Page
As part of the overall product experience, we also designed and developed the FINC landing page to clearly communicate its value and functionality. The page highlights key features like contextual note-taking, seamless email integration, and conversation-based organization—all tailored for Outlook users.
With a clean layout, engaging visuals, and concise messaging, the landing page not only informs but also drives user interest and adoption. Our goal was to ensure that the first touchpoint with FINC reflects the simplicity and intelligence the product brings to everyday communication.
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